Email Marketing That Builds Your Business While You Sleep
Your email list actually isn't just a bunch of emails—it's your most valuable business asset.
It's the people who've already raised their hand and said "yes, I want to hear from you." They've opted in. They're interested. They're the warmest leads you'll ever have.
But here's the problem: most coaches treat their email list like a neglected houseplant. They water it once in a while, feel guilty about it, and wonder why it's not thriving.
Here are some statistics every business owner should know:
📊 Email marketing has an average ROI of $42 for every $1 spent—that's 4,200% return. No other marketing channel even comes close.
📊 You're 6x more likely to get a click from an email than from a tweet—and you actually own your email list (unlike your social media followers).
📊 The average Instagram post reaches only 10% of your followers—but email? Your subscribers actually see what you send (average open rates are 15-25%, and with good strategy, 40%+).
📊 Email converts 3x better than social media—people on your email list are warmer leads and more ready to buy than your Instagram followers.
So… what if your email list became your most reliable client generator?
What if every week, your subscribers were getting valuable content that built trust, demonstrated your expertise, and naturally led them to book a call—without you having to sell, post, or hustle?
That's what I build for you.
What you get…
When you work with me, you're not just getting emails written. You're getting a strategic system designed to turn subscribers into paying clients.
Here's what happens:
✨ Your subscribers actually hear from you—consistently, authentically, and in a way that builds genuine connection (no more "I should really send an email" guilt)
✨ You stay top of mind—when they're ready to invest, you're the first person they think of because you've been showing up in their inbox with real value
✨ Discovery calls start booking—your emails do the pre-selling for you, so people show up already convinced you're the right fit
✨ You get your time back—no more staring at a blank screen wondering what to write. I handle everything so you can focus on your clients, your life, and the work you actually love
How It Works:
Step 1: Book Your Free Email Strategy Session
We'll hop on a call (think coffee date meets strategy session), and I'll audit your current email setup—or help you start from scratch if you're brand new to email marketing. You'll walk away with a custom roadmap showing exactly what you need to turn subscribers into paying clients.
Here's what makes this different: You get to keep that roadmap whether you hire me or not. Zero pressure. Zero obligation. Just genuine strategy and a clear path forward.
Step 2: Your VIP Day Experience
If we're a fit and you want me to execute the strategy for you, we'll schedule your VIP day. This is a 3-4 hour deep dive where I interview you, learn your voice, understand your offers, and gather everything I need to write emails that sound exactly like you. (Don’t be intimidated, this part is actually really fun! It’s like a chatty coffee date without the mundane small talk. 100% of my clients have told me it’s a surprisingly moving experience for them as a business owner and that they leave feeling more clear on their values, offering, and qualifications than they ever have!)
You'll provide some key documents (your existing content, client testimonials, offer details, etc), answer my questions, I personally transcribe the interview (which I also provide you with, and it gives you an absolute goldmine of content you can use again and again throughout the life of your business) and then... you're done. I take it from there.
Step 3: Delivery in One Week
Within 7 days, you'll have your complete email system—fully written, strategically mapped, and ready to upload to your email platform. You get one round of revisions included (adds one additional week if needed), and then you're off to the races.
Optional: Depending on your email platform and scope, I may handle scheduling for you so it's 100% done-for-you. We'll discuss this during your strategy session.
Let's talk investment.
Let's talk investment.
My email packages range from $1,200 to $5,000 depending on your needs.
Each package covers a full quarter of strategic email content—whether that's a simple welcome sequence and weekly newsletters, or a complete evergreen sales funnel that runs on autopilot.
Here's the thing: I don't believe in one-size-fits-all packages. What a brand-new coach with under 100 subscribers needs is different from what an established practitioner with 5,000 people on their list needs.
That's why we start with your free strategy session. I'll assess where you're at, what's working (or not working), discuss evergreen vs real-time strategy options, and recommend the exact package that will move the needle for your business.
You'll know the exact investment before you commit to anything.
Your Free Email Strategy Session: What You Actually Get
To be perfectly clear: this isn't a sales pitch disguised as a "free consultation."
As someone who’s life expectancy was once 35 years, I’m not a fan of businesses wasting my time just to bait me into a sales pitch. It’s unprofessional and it’s rude. I value your trust and respect your time, which is why I deliver on my free offers just as much as the paid ones.
Here's what you're actually getting in a free strategy session with me (valued at $500):
✅ A full audit of your current email setup—I'll subscribe to your list (if you have one), review your welcome sequence, check your email frequency, and identify exactly where you're losing potential clients
✅ A custom email roadmap—I'll map out the exact emails you need, the order you need them in, and the strategy behind each one so you know exactly what to do next
✅ Answers to all your questions—"What should my freebie be?" "How often should I email?" "What do I even say?" I'll answer it all
✅ A clear path forward—whether you hire me to execute it or take the roadmap and DIY it, you'll leave with clarity and a plan
The catch? There isn't one. You get to keep the roadmap no matter what. If you decide you want me to write and implement everything for you, great. If you want to take the strategy and run with it yourself, also great.
No pressure. No weird sales tactics. Just a genuine conversation about your business and how email can work for you.
What Clients Say
Quinn Downie
Spiritual life coach
"This is such a fresh perspective that I never would have thought of. I love it so much!!"
Annie LaCroix
Podcast Host & Entreprenuer
"Always professional and reliable, as well as being such a joy to work with."
Niki Shepler
Life Coach and Journal Queen
“This strategy is AMAZING! I saw more sales within days of the first email and my Pinterest views increased by 10k in the first week!”
FAQs
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Perfect! We'll start from scratch. I'll help you figure out what your freebie should be, set up your opt-in process, and create a welcome sequence that turns new subscribers into warm leads immediately.
If you’d like to add on social media marketing services to promote your list, we can discuss this in your free strategy session. I’ll bring samples of my work. -
That's exactly what we'll figure out in your strategy session. I'll help you identify what your ideal clients actually want and create an irresistible freebie that attracts the right people.
If you have lead magnets that aren’t converting, we’ll go over your opt ins and landing pages to discuss that as well. -
Minimal. After your VIP day interview, I handle everything. You'll review the drafts, approve them (or request revisions), and then you're done. If you want to be more hands-on, we can do that too—but most clients love the "set it and forget it" approach.
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Like YOU. That's the whole point of the VIP day interview—I'm learning your voice, your quirks, your way of explaining things. My job is to write emails that sound so much like you that your subscribers won't even know someone else wrote them.
(Most people don’t know this, but I have lots of experience as a ghost writer. I’m very good at taking on other peoples’ voices - and I transcribe our VIP day interview so I have lots of your speech patterns to utilize. Past clients have actually reached out to me sharing that it was a surreal experience reading words they never wrote that sound exactly like them. I get lots of compliments that people can tell I don’t use AI and they’re relieved at the humanity of their content. I pride myself on those reviews! -
I'm platform-agnostic—whether you're using ConvertKit, Mailchimp, Kit, Flodesk, ActiveCampaign, or something else, I can work with it. I'll deliver your emails in a format that's easy to upload to whatever system you use.
That said, I do have favorites and I’ll be happy to talk about them with you during our session. -
We can absolutely do that! Some clients book me quarterly for ongoing email content. We'll discuss your long-term needs in your strategy session. I’m also developing evergreen packages - ask about this during our session if you’re interested!
Ready to Stop Stressing About Email?
Book your free email strategy session and let's build an email system that actually works for your business.
No pressure. No obligation. Just clarity, strategy, and a custom roadmap you get to keep—whether you hire me or not.